Research - UI/UX Design - Growth
2026
Client
Landing
scope
Research - UI/UX Design - Growth
year
2026
Overview
Standby is a membership from Landing, a platform for renting homes. It’s designed to reduce the losses that come from unoccupied apartments, with substantial discounts for members.
Landing’s marketing for Standby was conservative, and its page undersold the product’s biggest advantage. Before redesigning anything, I wanted to know what was getting in people’s way. So, I ran unmoderated user interviews on Landing’s homepage and booking flow.
THE PROCESS
01 · FINDINGS
What six users told us.
Six moderated interviews. Everyone finished the booking task and liked the apartments. The friction was pricing: 5 of 6 were confused by the structure, and 4 of 6 didn’t know what Standby was.
5/6
4/6
3/6
Key takeaway: The lack of pricing transparency is the main blocker to conversions.
02 · WIREFRAMES
03 · FINAL MOCKS
Clear, concrete, ready to test.
A short checklist of what Standby is, a comparison with standard booking, real apartments next to Standby pricing, and a Trustpilot rating and press logos near the top. All of these optimized for mobile since the traffic came through paid media.
The Challenge
A pricing structure nobody could read.
Landing’s page assumed visitors understood how Standby worked. The interviews showed they didn’t. Five of six were confused by the pricing structure, and some assumed the Standby price applied to every property, then were surprised by the full listing price. This wasn’t a persuasion problem. It was a clarity problem.
the solution
Show the savings, don’t claim them.
Every design decision answers a finding. Pricing confusion got a market-rate module: real apartments next to Standby pricing, plus a comparison with standard booking. Not knowing what Standby is got a short checklist. The need for outside validation got a Trustpilot rating and press logos.
